Product Visualisation

Photorealistic renderings are often used in the early stages of a project to get valuable marketing feedback on new ideas before committing to costly design development.

Images can look so good that companies often prefer to use our rendering service over taking photographs of the products themselves! This is especially true where a product is very large or traditional studio photography is too expensive.

In situations where the product doesn't exist yet renderings provide a cost effective way of trying out new ideas. Market research can be carried out ahead of manufacture to help decide on product colours and materials.
Images can be produced showing product variations for marketing purposes.

The images below are just a sample of what we can do, all have been computer generated.

TriShot concept shot glasses.
Creative lighting of a product can give an added sense of drama to the image. An understanding of how to light glass objects was essential to produce a striking image that also shows the lines of the product. Glass objects can be challenging to photograph, using a virtual studio gives infinite control over lighting, camera and backdrop.

Ford Mustang
This is the same model used on the cover of our rendering brochure. It illustrates how easy it can be to change product colours and try something different.

Silicone Moulded Medical Device
Inifinite control means materials can be reproduced very accurately.  

Daisy Fresh butter packaging
Artwork can be overlayed onto models as part of the rendering process. This allows new packaging and branding ideas to be tried out, often removing the need to make prototypes.

Touch Screen Kiosk
Characters can be added to provide a sense of scale. Renderings can be shown at specific locations for added realism.
This image is set in Antwerp station, custom lighting schemes gan be generated or if a specific location is required a lightprobe can be taken on site. The technique of using environmental lighting has been used in Films and is one of the keys to truly stunning imagery. 

Connevans IR Swift Soundfield
Rendering a product before committing to tooling allows marketing teams to gain early feedback. Market research can be carried out at an earlier stage in a products development.

New 4G iPhone
Image was produced before the product was released, based on leaked photographs on the internet. A photograph was used as a backdrop to help set the scene for the product. Only the phone in the picture is computer generated.